Paul Wilkinson: Writer and Director 5 x 10sec idents
A series of 5 x10 second idents for Isuzu's sponsoring of prime time programming on Discovery's Quest TV channel.
The campaign takes key features of the 2017 Isuzu D-Max pick up truck, such as it's motion stabilisation, payload carrying and load towing abilities, and makes connections to key prime time programmes on the Quest channel, such as Salvage Hunters, Super Truckers, Wheeler Dealers, Combat Dealers and The Last Alaskans.
The films show vignettes of situations where the pick up could help with the programme being made. Reinforcing Isuzu's campaign line 'It Just Works'.