Goji Headphones

Online campaign for a new headphone range from Tinchy Stryder.

To promote the launch of Tinchy Stryder’s new range of headphones, Nuw were commissioned to develop an on line launch campaign.
The campaign was to be launched on You Tube with a teaser campaign initially, followed up with a full length commercial.
As well as working online, the launch film needed to work effectively as an ‘in store’ promotion.
The creative execution features Tinchy in the search for the perfect headphones, trying out many different types, from the lacklustre, to the downright outlandish.

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