FreeMind is a mediation app which combines mediation exercises together with specially composed music.
The collection of powerful meditations, combined with motivational psychology, and beautiful cinematic music, blends traditional mindfulness tools with more advanced modern techniques.
The meditations are centred around the understanding and enhancement of three key pillars of happiness – Peace, Power and Purpose. Each pillar contains 10 key characteristics that underpin the meditative journey.
Creative Direction: Paul Wilkinson
Design Direction and logo: Georgia Cooke
FreeMind hero 'wings' logo.
The fundamental philosophy behind FreeMind is that all success and happiness is built upon the three pillars of Peace, Power and Purpose. This idea of the 3 pillars or the 'FreeMind Triangle' forms the basis of the branding.
The FreeMind 'wings' which represent the sense of freedom and enlightenment that users can feel, form the icon part of the logo, and the design is derived from an equilateral triangle. The triangle theme has been used through out the branding, and to reinforce the core 3 pillars thinking, separate colours (orange, purple and green) where selected for the 3 pillars for signposting throughout the designs.
Peace, Power and Purpose. The 3 pillars of the FreeMind Triangle.
A 60 second explainer film was made to support the brand proposition.
This video needed to be able to have various uses, including an explainer within the app itself, an explainer to be used on a website and in presentations, and work on social media platforms as well, such as Facebook and Instagram. So the animation needed to work as effectively in a square and portrait format, as it would in a letterbox version.
Script and direction: Paul Wilkinson
Animation: Chris Homer
Original storyboard.
UI design focused on the clear visual separation of the 3 pillars by using different colour ways to help the user navigate around the 250+ pieces of audio content. The triangle shape was worked into various aspects of the interface design to reinforce the concept.
The triangle theme has been incorporated into the UI design in a number of ways.
UI Design: Cheng Sheng and Paul Wilkinson
User journey mapping example.
Social media assets.
Creative assets used in the web site design.
Website design: Zambesi Digital
This infographic map was designed to help users understand the various options available in the app.
Art Direction and Design: Paul Wilkinson
