This commercial was made specifically to run on media screens at petrol station checkouts.

The idea was to try and fool people who were waiting to pay, into believing (if only for a few seconds), that they were actually watching cctv footage of the petrol station that they were using, being overun by zombies.

A great idea and script from agency WCRS (London), a clever use of a very specific media space, and a great directing job for Nuw.

Zombie Takeover 30 sec ad. 
This version has audio, the original version was mute as the station screens don't carry audio
Example of the media space. Positioned near station check outs, they show short, mute ads to waiting customers.
A short case study film made by agency WCRS.

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