Staples, the international office solutions company, wanted a simple online videocampaign, to promote their charity initiative focused on their fleet of specially branded black cabs on London's streets.

The initiative featured a competition whereby passengers in the branded cabs could win a £1,000 donation towards a charity of their choice, simply by taking a selfie of themselves with one of the branded taxis, and posting it to the Staples Facebook page.

The campaign featured 3 simple films explaining:-
1.) How the campaign concept was the result of a request for ideas from Staples staff.
2.) The thinking behind the competition element of the initiative.
3.) The competition mechanic and how to enter. 

The films were used extensively across Facebook, Twitter and Linkedin.

Camera: Mark Mercer

The Idea - 39 secs

The Competition - 47 secs

How To Enter - 36 secs

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