Nuw were commissioned to design and produce the brand identity for The Store, a UK retail/shopping channel. The core creative concept focused on the co-opting of words that are associated with the shopping experience, both emotional and product based. These words were then designed as 'brands', and allied to a system of colour coding which represented different types of product categories, Home, Fashion, Electronics etc.
The colour coding runs throughout the channel airtime, enabling zoning of different product programming.
Nuw were also behind the execution and delivery of the on air set.
On screen navigation examples showing colour coding system.
The set was designed to have distinct zones that would still sit together in harmony.