An online promotion for the release of 'Mario and Sonic at the 2012 Olympics' for Nintendo's 3DS portable games console. The brief required using as much of the existing game footage, design elements and audio as possible, while clearly demonstrating the unique features of the 3DS console.
The 3DS is motion sensitive and can even detect changes in air pressure, such as when you blow into the console microphone. All of these features were put to effective use in the game which features Nintendo's much loved characters participating in various Olympic sports set against a London backdrop. Nuw were on concept and script writing duties, as well as art direction and shooting the all important console footage.
The 3DS is motion sensitive and can even detect changes in air pressure, such as when you blow into the console microphone. All of these features were put to effective use in the game which features Nintendo's much loved characters participating in various Olympic sports set against a London backdrop. Nuw were on concept and script writing duties, as well as art direction and shooting the all important console footage.
